Experience

Organize design files and templates to improve internal creative processes, focusing on showcasing features and upcoming releases.
Design and develop icons for Airbnb's new Search feature based on Housing Categories.
Develop and maintain the Airbnb Iconography library to improve visual consistency across platforms.
Collaborate with UX designers to enhance visual storytelling through iconography and imagery.
Create an onboarding process and presentation for new Airbnb Design team designers.
Assist in managing and documenting Airbnb's Design System (DLS) for consistent optimization.
Led the design of Airbnb's Messaging Reactions, released in the Summer of 2024.
Drive inclusivity and representation within Airbnb as the lead creative for the Airfinity + Diversity Group (ERG) Asians@.

Collaborated with the Brand Design team on large-scale creative projects incorporating diverse design elements.
Produced localized content in multiple languages for expansive campaigns, such as Strava’s subscription paywall and Local Legends feature release.
Created content for ongoing in-app blog posts.
Led Server Checkout test designs, leveraging data to inform design decisions and graphics for in-app marketing promotions.
Developed Figma components and templates to streamline internal creative processes and boost productivity.

Directed and mentored junior to mid-level designers in crafting Chime's brand identity and marketing collateral and overseeing projects across cross-functional teams and departments.
Conceptualized and crafted engaging visual marketing materials to highlight Chime's banking features, differentiating them from competitors in the banking and fintech sectors.
Executed performance marketing strategies, leveraging weekly A/B testing in social media-sponsored advertisements to drive a quarterly uplift in user enrollments and direct deposits, resulting in an 11% increase in CVR and CTR.
Spearheaded brand development initiatives to refine brand aesthetics and elevate brand recognition.
Developed functional templates across various Adobe programs, empowering designers to expedite production processes efficiently.
Produced in-house illustrations for both in-app product features and outward-facing marketing materials.
Contributed to product development by designing artwork for credit and debit cards, reaching a wide user base of Chime customers nationwide.

Orchestrated and oversaw team projects, ensuring seamless coordination and alignment across designs and deliverables.
Crafted captivating visual marketing materials and assets to powerfully promote Japanese anime titles, captivating diverse audiences across various platforms.
Systematically documented creative systems and processes, refining workflows to drive efficiency and productivity.
Spearheaded brand development initiatives to shape distinctive brand aesthetics and enhance brand visibility.
Produced dynamic marketing graphics and visual content, digitally and in print, tailored to captivate anime enthusiasts and broader audiences across multiple channels.
Led e-commerce and apparel design endeavors, producing in-house merchandise for sale at conventions, retail stores, and promotional events.
Offered in-house illustrations for marketing endeavors, enriching promotional materials and campaigns with visually stunning imagery.

Directed the development of visually stunning marketing materials and assets to showcase JUST (Hampton Creek) products.
Cultivating a compelling brand identity and fostering widespread brand recognition within the food community.
Executing impactful digital and print graphics to target both plant-based/vegan audiences and broader consumer segments across diverse platforms.
Creating captivating illustrations to promote the company’s highlighted and best-selling products on social media platforms.
Crafting engaging presentation decks for sales pitches, partnership proposals, investor engagement, and comprehensive information dissemination about the JUST brand.

Direct Mail Marketing Design- developing layouts and templates for printed marketing material needed for clients.
Creating better brand awareness in-house. Company needed better branding presence in direct mailing market.

Developing visual marketing materials and assets to promote products.
Brand development- creating stronger brand aesthetics and brand awareness within the food/non-profit community.
Marketing graphic/visual material- digital and printed graphics to market to for-profit/non-profit or broader audience in various platforms.
Social media graphics- illustration work specifically used to show case various products and uplift awareness through Facebook and Twitter.
Concept design- developing innovative ideas for products in various forms of sale (packaging design, marketing campaigns, trade-show booth designs, product renderings).

Creating compelling visual marketing materials and assets promoting Cherry on Top.
Brand development- creating stronger brand aesthetics and brand awareness.
Marketing graphic/visual material- digital and printed graphics to market frozen desserts in various platforms.
Social media public relations- updated all social platforms to develop engagement for products.
Store Management- regional managed 5 corporate stores that involved hiring employees, operating each independent location, stocking product and store needs.
Admin Assistant- assisted office manager for company needs across the board.
Accountant- updated financial information for all franchise and independent locations per month. Was point in contact for monthly dues.
Event coordinator- point of contact for any upcoming fundraising events held at any of the 5 regional locations.
Illustration- in-house illustrations for marketing use.

Skills

Brand Development
Art Direction
Illustration
Iconography
Digital & Print Marketing
Performance Marketing
Package Design

Project Management
Typography
Drawing
Painting
Sculpting

Production Design
Product Development
Concept Rendering
Template development
Email Marketing
Sales Management

Mac Platform
Adobe CC
Figma
Sketch

Microsoft Office
Google Drive
Google Slides
Google Docs
Keynote

California State University of Long Beach
Class of 2011 • BA in Fine Arts and Design