Graphic Designer & Illustrator
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Asians@ ANHPIH Month

Designs for Airbnb's ERG Asians@ May ANHPIH Month

2023 Airbnb Asians@
ANHPIH Month Creative

In honoring Asian and Native Hawaiian & Pacific Islander Heritage Month in May 2023, we embrace a theme that celebrates the transformative power of storytelling and the profound cultural heritage of Asian, Native Hawaiian, and Pacific Islander communities. By sharing the stories that have shaped us as individuals and as a collective, we acknowledge and reclaim the extraordinary diversity within our community. Let us unite in this celebration, recognizing the strength in our voices and the rich tapestry of our shared history.


Theme sketches

As the global creative lead for Asians@, I designed this year’s creative assets. My vision was to create a modular design that seamlessly integrates artwork and content, allowing easy customization and versatility.

 

Design into spectrum

By simplifying the color palette, I ensured that the overall visuals would seamlessly blend through a cohesive modular system. The designs showcased various aspects of the theme, encompassing elements of nature, literature, and activism.

 
 

Swag & Merchandise

Our creative assets were transformed into exclusive merchandise and swag, available to all organization members and employees. The collection featured items such as stickers, custom notebooks, and bookmarks.