Chime Credit Builder Card
Chime's broader customer and user base live paycheck-to-paycheck and struggle to build their credit scores. Not having access to a credit card has limited members in investments that could elevate their lifestyles such as, buying a car, access to loans, getting a mortgage, and more. The Credit Builder card was developed to build member's credit scores in a chance for users to focus on the essential things in life.
Members involved:
Ryan Ford, Head of Design • Michael Iseri, Lead UI Designer
⚠️This page is not in partnership with Chime.com. Please contact Chime's support system for any inquiries about the Chime Credit Card.
How it works
Similarly to a secured credit card, eligible members transfer funds into their Credit Builder secured account. The set amount gains credit as members repay.
Members decide how much they can spend with the Credit Builder card by making deposits into a secured account. There's no risk of racking up a balance they can't pay off—the funds are already set aside.
With automatic payments, members pay off their full credit card balance on time each month. Chime reports the payments to the credit bureaus.
Card Design
Embracing the brand's vibrant green, the card design mirrors the clean aesthetic of both the white and black metal debit cards. I aimed for simplicity without overshadowing or over-analyzing the models. The card should stand out from competitors, easily visible from a distance, while still maintaining a sense of belonging within the Chime family.
Onboarding
Collaborating with the lead product designer, I crafted illustrations for the enrollment flow used when eligible users apply for the credit builder card. These illustrations were paired with informative copy to guide users on how to use the card once they've applied.
Content visuals
Established a captivating visual library as part of the team's design system, infusing key visuals into dynamic social media posts and the engaging lifecycle emails of the Credit Builder program.
Email Campaign
In the team's design system, I crafted custom email templates for Chime's lifecycle emails. The lifecycle team then used these templates, incorporating key visuals into their campaigns. The company still relies on this visual library as the project expands.